It’s not every day you get to talk with a thirteenth generation sword maker about blades… let alone essential oils, ginger root and “lubricity.” We were introduced to Randy Weyersberg at the Gentlemen’s Expo in Toronto a few weeks ago, where he wasn’t shy when asked to unsheathe one of his family’s handmade sabers for us to admire.
Randy was representing King’s Crown, who have used 500 years of Wyersberg family sword making experience to move into the domain of hand crafted cut throat razors, which they’ve been making for over 100 years. “These are real shaving instruments,” Randy remarked when I talk to him again following the expo. “You cannot make quality cut throat razors with a machine. A craftsman has to grind it by hand and hone it by hand, then you have to strop it by hand every time you use it. It’s an instrument that hasn’t changed in 200 years.”
At the expo, along with showing off their infamous straight
blades, King’s Crown launched their line of men's skin care
products, stylish safety blade handles and accessories. The handles are really
what brought us in. Made of resin, wood, nickel, and even ox horn and antler,
these handles, which actually work with standard Gillette Mach III and Fusion
cartridges, add all kinds of style to the regular monotony of retail shaving
products. Marianne, partner and co-founder of King’s Crown, explained that
these stylish razors, along with their other accessories, allow men to carve
out their own place on the bathroom counter.
Man Island on the bathroom counter |
Make it a ritual
Many men consider shaving a chore, something to be “gotten
through.” Randy explains, “The marketplace has made shaving all about the
convenience, get it done fast. The reality is, people have lost touch with what
is the most important aspect of achieving a great shave, that it’s actually
step-oriented. It’s a ritual. Three steps, pre-shave, shave and post
shave.”
It’s all about lubricity,
which means shave cream, not foam or gel
Having only ever used foam or gel, I was surprised to
receive a shaving cream in my package. “Foam and gel are predominantly convenience
products,” Randy explained. “They are made with a lot of air, which creates
bulk. Just like how Coke created the vision of Santa Clause, marketing has
created this belief that you need this enormous lather on your face. We worked
with formulation experts and found that lubricity is the key to a great shaving experience. Lubricity is slide, the thin barrier between the sharp edge of the
blade and your face and it is best achieved when your minimize water and air.
When you talk cream, you talk extract and essential oils that not only achieve
the optimal lubricity through ingredients like glycerine and cocoa butter, but
also add conditioning properties that help avoid irritation.”
Avoid irritation and
discomfort
All of the King’s Crown products are infused with
ingredients like eucalyptus, menthol and ginger root to help avoid discomfort
and actually treat your skin. “The reason why so many men say they don’t like
shaving," explained Randy, "is largely because of discomfort. It can hurt! Particularly for those
who have sensitive skin, or who are prone to ingrown hairs or razor burn, it
can be very uncomfortable. That’s why
it’s great to get all the feedback we’ve been getting – ‘love the shave, not
only was it close but it was irritation free, no razor burn!’ That’s why we
make our ultra-rich shaving cream.”
Choose products that
are made for you
How many of us guys have used our partners silky, lavender-scented,
pink packaged moisturizer or body wash in a pinch? “Our products are a reflection
on what men have had to do to have a positive grooming experience. They’ve had
to compromise. We want to design the experience for men and give them options.
Why do I have to rely on women’s products when I’m trying to look after myself?
That why our mission is to create an unforgettable grooming experience for men,
only.”
And Randy explained that it’s not just about products that
are for men, but for specific men. “We aim to meet the needs of different men.
One of our lines is called oil defense which is for individuals prone
to blemishes. We also have the ageless line, which is designed for more mature
skin; primarily for age 40 plus, when skin typically has less moisture.”
I followed Randy’s advice in shaving off my Movember mustache with my new razor. Having shaved my whole life, I didn’t have high
expectations that following the steps would make a huge
difference. I was wrong. The cream made the shave so much smoother and the
cleanser and moisturizer made my skin instantly softer. Having now shaved with
the products for over a week, the irritation that used to appear on my neck has
disappeared. In fact, the discomfort I used to think was just part of the
process, is gone. Amazing what a little self-care can do!
Near the end of our conversation I asked Randy what the
market was like for high-end shaving products. He explained: “In a world that
is less tactile, less touch-oriented because of digital technology, there is
almost a resurgence of what was old, things from our grandparents generation,
things that were more tactile. Our parents wanted value (i.e. lower price) and
convenience; quality and performance seemed to have skipped a generation, but
now are coming back.”
Check our King's Crown at: kingscrown1774.com. Share your tips for a great shave in the comments section below.
Check our King's Crown at: kingscrown1774.com. Share your tips for a great shave in the comments section below.
The heavier head of best safety razor reduces pressure . Which is needed and can be applied when shaving. This means the aggressiveness of the razor is reduced.
ReplyDeleteI have use a safety razor and I feel comfortable with it. When you take a safety razor on your hand, you will feel the weight. Because of the weight you don't have to put presser and because of this you get a smooth shave with less irritation. The safety razor also helps you to prevent razor burn. Best Safety Razor Reviews
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